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The Business of Self-Publishing
(self publishing)
Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers.
The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1.
The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers.
Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.
Yes, Freebies are Real! If you tell someone that something is free, they immediately start looking for the catch. After all, the words of wisdom “there is no such thing as a free lunch” have usually been proven true for people time and again throughout life, and so a healthy cynicism towards free stuff usually springs up with good reason. If you are one of these skeptical types, however, you may be missing out on some really great stuff. The truth is that you CAN get free things that are really and truly free, and yes, actually worth having. You just have to know where to look. OK, here is where the caveat comes in. The definition of “free” often depends on the definition of “cost.” As any economist can tell you, cost really doesn’t only come down to how much money you have to hand over to get something. There are additional costs, like inconvenience and time spent doing something. And true, some freebies have these “non monetary” kinds of costs associated with them. You have to balance all of the costs with the value of the free stuff you are getting and decide if it is worth it to you. The two biggest costs associated with freebies? Time and convenience are at the top of the list. Time is a big factor in many free offers. Companies want a bit of your time in exchange for their free products. Indeed, some companies literally want hours of your time. Have you ever taken advantage of one of those “free weekend vacation” offers in which you received free accommodation in a beach house or condo for a weekend in exchange for suffering through a long presentation and intense sales pitch? For some people, they can handle the presentation and have no qualms about refusing to buy anything and the free vacation more than makes up for it. Other people would rather pay any price to avoid having to listen to one of these spiels. So, while these weekends are freebies, for some people, they cost too much. More often, a company wants your time in a less obvious way – they want you to spend time filling out forms. These forms may simply be your name, address and email address, or they may be very lengthy, quizzing you about buying habits and the like. The reason the companies want you to do these forms is often for market research, and they are more than happy to give you a freebie in exchange for this. Many people find the time spent filling out these forms will worth it to get a great free product. Convenience is the other cost involved with many freebies. Time and convenience go hand in hand in some cases – after all, it may not be especially convenient to fill out form after form simply because it is time consuming, but convenience takes another hit from freebies in the form of spam email. Often, signing up for a freebie can land you on a spam email list, and for some people, getting tons of spam is so inconvenient that they would rather pay full price. The truth about all of these costs of freebies is that the freebie is in the eye of the beholder. You have to decide what you are willing to put up with in order to get a free product. Once you know the limits to your freebie costs, than you can cash in on some really great products that don’t cost you a dime. When you spend five minutes filling out a form and get rewarded with a free DVD player that you have been wanting, you will realize that there are free things out there to be had. Web Hosting - Redundancy and Failover Among the more useful innovations in computing, actually invented decades ago, are the twin ideas of redundancy and failover. These fancy words name very common sense concepts. When one computer (or part) fails, switch to another. Doing that seamlessly and quickly versus slowly with disruption defines one difference between good hosting and bad. Network redundancy is the most widely used example. The Internet is just that, an inter-connected set of networks. Between and within networks are paths that make possible page requests, file transfers and data movement from one spot (called a 'node') to the next. If you have two or more paths between a user's computer and the server, one becoming unavailable is not much of a problem. Closing one street is not so bad, if you can drive down another just as easily. Of course, there's the catch: 'just as easily'. When one path fails, the total load (the amount of data requested and by how many within what time frame) doesn't change. Now the same number of 'cars' are using fewer 'roads'. That can lead to traffic jams. A very different, but related, phenomenon occurs when there suddenly become more 'cars', as happens in a massively widespread virus attack, for example. Then, a large number of useless and destructive programs are running around flooding the network. Making the situation worse, at a certain point, parts of the networks may shut down to prevent further spread, producing more 'cars' on now-fewer 'roads'. A related form of redundancy and failover can be carried out with servers, which are in essence the 'end-nodes' of a network path. Servers can fail because of a hard drive failure, motherboard overheating, memory malfunction, operating system bug, web server software overload or any of a hundred other causes. Whatever the cause, when two or more servers are configured so that another can take up the slack from one that's failed, that is redundancy. That is more difficult to achieve than network redundancy, but it is still very common. Not as common as it should be, since many times a failed server is just re-booted or replaced or repaired with another piece of hardware. But, more sophisticated web hosting companies will have such redundancy in place. And that's one lesson for anyone considering which web hosting company may offer superior service over another (similarly priced) company. Look at which company can offer competent assistance when things fail, as they always do sooner or later. One company may have a habit of simply re-booting. Others may have redundant disk arrays. Hardware containing multiple disk drives to which the server has access allows for one or more drives to fail without bringing the system down. The failed drive is replaced and no one but the administrator is even aware there was a problem. Still other companies may have still more sophisticated systems in place. Failover servers that take up the load of a crashed computer, without the end-user seeing anything are possible. In fact, in better installations, they're the norm. When they're in place, the user has at most only to refresh his or her browser and, bingo, everything is fine. The more a web site owner knows about redundancy and failover, the better he or she can understand why things go wrong, and what options are available when they do. That knowledge can lead to better choices for a better web site experience. |