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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Music copyright infringement How Does Music Copyright Infringement Affect Me? Music copyright infringement happens all around us every day, by both well meaning people downloading music from their favorite social networking site to the guy who’s reselling MP3s. To be certain, most people who commit music copyright infringement don’t realize what’s going on, and are in turn doing something very illegal and prosecutable in the United States. Copyright Infringement, as defined by Wikipedia.org states: “Copyright infringement (or copyright violation) is the unauthorized use of material that is protected by intellectual property rights law particularly the copyright in a manner that violates one of the original copyright owner's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works that build upon it. The slang term bootleg (derived from the use of the shank of a boot for the purposes of smuggling) is often used to describe illicitly copied material.” We’ve all heard of ‘bootleg’ recordings – usually audio recordings taken from concerts and sold on home made cassettes or CDs and distributed (sometimes out of the trunk of a car) to anyone that will buy. Bootleg recordings have changed, however, as music copyright infringement has branched into video recordings. Music copyright infringement has exploded with the advent of the internet, and now people from all over the world are sharing every type of imaginable file – from eBooks to audio to music – and small label artists began feeling the pinch years ago. However, many new and older artists are beginning to see the beauty of the internet, and are offering their music for sale track-by-track on iTunes and other MP3 sales websites, as well as through their own band websites and MySpace pages. The internet has exploded in the possibilities it’s given up and coming musicians to become visible, while at the same time drastically increasing the number of music copyright infringement cases – some of which were against innocent people who just weren’t informed. Music copyright infringement cases have helped to create organizations that protect the fair use of an item, such as a song. Organizations such as CreativeCommons.com and the Electronic Frontier Foundation help individuals to know their rights under copyright acts. While there are organizations that help you understand your rights as a purchaser of copyright use, there are organizations that want to limit the ways in which you use the products you buy. It is rumored, for example, that record distribution and production companies want to limit the ways in which you use the music you buy – they don’t want you to put it on your computer or make a Mix Tape or CD from it – for fear of ‘sharing.’ It seems to me, however, when music publishers and distribution companies limit uses like this, they’re opening up a tidal wave of music copyright infringement cases. By limiting the use of purchased material, the companies are alienating their client base and pushing all their sales away from physical products and toward electronic ones – which are much harder to control. A way in which these companies tried to limit the uses was by creating a DRM program, which severely limited the where a CD could be played (on one computer, for instance). And, in one drastic measure, Sony placed a DRM program on all their CDs in the Winter of 2005, and severely crippled several networks when their ‘program’ was actually malware that seriously crippled network security. As you can see, music copyright infringement is something that is currently being fought between end users and music production and distribution companies. In this new century, we must find a way to retain copyright, and allow the customers to use the products they buy in a meaningful way, or otherwise the market will shift and the industry as we know it will be abandoned.

Positive Reasons Why Employee Turnover Can Be a Good Thing Employee turnover is the bane of many an organization. If you pick up any business paper, you will find headline after headline screaming about how much turnover is costing companies and how to keep your employees happy and on board to avoid the headaches and hassles of high turnover. The tide, however, is starting to turn. More and more business experts are stepping up and saying turnover doesn’t have to be the end of the world. In fact, in some cases, turnover can be the best thing that ever happened to your company. While some turnover is as bad as traditional wisdom assumes it is, other instances of turnover can be a real positive for your business. How can turnover possibly be a good thing? It all comes down to who is leaving the company, and why. Every office has its workers that are a drag on the business for one reason or another. Maybe the employee is dissatisfied with their job because they have been working it for too long and are overqualified, but they don’t have any room for advancement. Maybe an employee thinks that all of the decisions you are making about the business are the wrong ones and are constantly critical. Maybe the employee just has a personality conflict with the other people in the company and you and other works simply don’t like them very much. When these kinds of employees leave your company, it can be a shot of life into the business. Suddenly, everyone feels hopeful and re-energized because the negative energy in the air is gone. Negative vibes in the office can have a very damaging effect on the staff, and by extension, your business. When the person causing the bad feeling heads for the highway, they take with them all of the problems they created. Not only does the departure of an employee who was causing trouble in the office boost morale for the employees who are left behind because the bad feelings are gone, but it also boosts morale because it creates a job opening within company. If the person who left was a superior to many people in the office, there is now an instant opportunity for advancement. Your workers will step up with their games as they vie for the position, creating new business opportunities for you and generally keeping the spirit high in the office. If you decide to promote from within whenever possible after a turnover, your employees will work harder with the knowledge that they have a chance of moving up. These turnover positives hold true whether the employee in question quit the job or was fired. Who they were in the company and why they left are often much more important in determining whether the turnover was positive or negative. While losing an employee who is bringing everyone else down is a positive thing for your business, losing an employee who was an integral part of the corporation is another. Of course, there are costs involved in a turnover – you have to re-train an employee, and if you hire from outside of the company, you have the costs of advertising the job and the cost of the time spent interviewing candidates. If you are losing employee after employee, and the employees you are losing are the ones who were holding things together at the office, then you need to consider things you can do to reverse the turnover trend. Despite the potential negative side, turnover doesn’t have to be a bad thing for your company. If you manage it properly and if you are dropping employees who have been bringing your business down, turnover could be just the thing to turn your fortunes around.